From our TV show, making a website where the audience can interact and watch online episodes from The Social Sponge is great way to get viewer into the updates. Such as, we always keep mentioning our Twitter page and that is the beginning to the Transmedia, for example from our Twitter page, we may post a picture up where I was wearing a ridicules hat and posing awakedly people may notice and comment on them and share it on Facebook with the title ‘Presenter from The Social Sponge looks funny!’. The person who shared the image will have friends who may notice and want to know ‘who is person is posing.’ They could search for our Facebook page or even on Google where they might find our official page. Then viewers can see the episodes plus casting or behind the scenes and finally will notice the twitter page where the image has come from. In my research, I searched TopGear UK and during my research I noticed a box that said ‘Get more TopGear’ which had links to Twitter, Facebook, mobile apps and a online subscription to the TopGear magazine, there is a chain of transmedia that take place because we if we want to know more about a certain subject or maybe just to follow them on a website that someone would be actively on. How it effects the media production is by changing the role in what we do. Rather than recording a show for TV, it expands it’s much more broadly to the audience by accessing online. So it’s more about getting noticed through a series of different media platforms, from magazines, to TV and the internet where we can search for ourselves and see where we are. Like if I was to put ‘The Social Sponge’ on Google, I find links towards many sites that we may be hosted on. ‘Social TV has made television a richer two-way experience with fan participation. Nielsen’s own research shows how social TV amplifies the conversation and impacts ratings. Technology has created tools that allow the user to interact and gamify content as never before (location-based, virtual goods, augmented reality, QR codes, etc). Fans’ familiarity with and desire to experience TV content across devices other than TV has exploded.The ability to efficiently create affordable, participatory storytelling vehicles that go beyond being “bonus extras” and spreading it through different circulation channels is changing the rules and creating a potential value proposition too big to ignore. As the forefather of transmedia storytelling, USC Professor Henry Jenkins, likes to say, “If it doesn’t spread, it’s dead.” (Hsia, 2011)
Hsia, L. How Transmedia Storytelling Is Changing TV. 2011 http://mashable.com/2011/11/17/transmedia-tv/
Transmedia Research from: https://www.youtube.com/watch?v=CP-zOCl5md0&list=PLm1eWXF_eJ4S6L9wiKzHRyw4iLfmxMUrQ